Evgeny Kokoshinskiy graduated from Moscow State University,Sociology Department and then got the diploma from Academy of Economy, MBA in marketing. For the last five years Evgeny is a marketing director. His field of responsibility is assortment optimization through management system of market investigations. Marketing investigation: methodological substantiation of necessity (problem, aim, tasks). Determination objects of analysis for conducting marketing investigation. Mechanism for conducting marketing investigation (sources, criterions, periods of the analysis). Choice focus markets (determination segmentation principles, determination segments and segments profiles, choice focus profiles for creation marketing complexes (pricing, advertising, B to C promotion).

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