Evgeny Kokoshinskiy graduated from Moscow
State University,Sociology Department and then got the diploma from Academy of
Economy, MBA in marketing. For the last five years Evgeny is a marketing
director. His field of responsibility is assortment optimization through
management system of market investigations. Marketing investigation:
methodological substantiation of necessity (problem, aim, tasks). Determination
objects of analysis for conducting marketing investigation. Mechanism for
conducting marketing investigation (sources, criterions, periods of the
analysis). Choice focus markets (determination segmentation principles,
determination segments and segments profiles, choice focus profiles for creation
marketing complexes (pricing, advertising, B to C promotion). |
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